URL: www.avclub.com/
Year Launched: 1993
Reputation Impact Rating: Low
Alexa Rank: 1,370 US
SEO Benefit: No
Advertising Options: Yes
Claim Listing: No

A.V.’s audience is 18-30 years old, with a college education, and no children. AV Club is easy for the user to find what’s going on in town, but rather difficult to find that one in a million restaurant. Reviews for eating out are difficult to locate on this site, therefore their reputation impact rating is low. User can look at a local calendar to find music, comedy, film and arts postings. When the user selects the eat/drink section you will find articles about good food all over the city with availability to read comments and leave comments. Geared to the young adult audience you will see advertisements for liquor and articles regarding local entertainment and entertainment news.


As described on Wikipedia.

The A.V. Club is an entertainment newspaper and website published by The Onion. Its features include reviews of new films, music, television, books, games and DVDs, as well as interviews and other regular offerings examining both new and classic media and other elements of pop culture. The A.V. Club print edition is bundled with The Onion and distributed as a free publication in Philadelphia, Madison, Milwaukee, New York City, Chicago, Minneapolis-St. Paul, Denver/Boulder, Austin, and Washington, D.C.[1]

From AV Club and The Onion

The A.V. Club is an entertainment newspaper and website published by The Onion. It appears in the print editions of The Onion and online at www.avclub.com.
A.V. stands for “Audiovisual.” Back in olden times, a school’s audiovisual club would be composed of a bunch of geeks who actually knew how to run the filmstrip and film projectors, and were typically deeply involved in things like audio fidelity and newfangled speakers. We’re proud to carry on the tradition of people immersed in pop culture and entertainment media to a somewhat obsessive degree.

From Alexa

Based on internet averages, avclub.com is visited more frequently by users who are in the age range 18-24, have no children, are college educated and browse this site from school.

History as found on Wikipedia

In 1993, five years after the founding of The Onion at the University of Wisconsin-Madison, UW student Stephen Thompson launched an entertainment section, later renamed The A.V. Club as part of the newspaper’s 1995 redesign. The name references “The Audio-Visual Club”, a common stereotype of a geeky high school organization. While the section was initially viewed as an afterthought to the publication’s flagship fake news stories, Thompson credited it as becoming “very important” in allowing The Onion to expand distribution nationwide, as it was easier to sell advertising next to movie reviews and concert listings than satirical news items.

Both The Onion and The A.V. Club made their Internet debut in 1996, although not all print features were immediately available online. The A.V. Club website was redesigned in 2005 to incorporate blogs and reader comments. In 2006, concurrent with another redesign, the site shifted its model to begin adding content on a daily rather than weekly basis.

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