Year Launched: 2009
Reputation Impact Rating: High
Alexa Rank: US: 15 GLOBAL: 26
SEO Benefit: Yes
Advertising Options: Yes as well as developer and webmaster tools.
Claim Listing: Yes
Search engine developed by Microsoft. Features web, image, video, local, news, and product search. Therefore, most Microsoft pages (MSN, Hotmail and soon Yahoo) will all use Bing as their search engine.
Bing is set up to be, not just a search engine or a decision engine, but as an online community. You don’t have to leave this Microsoft site to go somewhere else to chat or blog about your life or to find other’s opinions and experience on a topic or product. Bing is set up so that a consumer can do all that from one site. And while you are blogging or discussing a topic with others you can search that repair shop nearby for your friend that can’t seem to find one.
All these tools for consumers makes this an important site for monitoring a business’s reputation. As well as an important site to be listed on. You can verify your listing, advertise on Bing or add this to your SEO plan.
As descriped on Wikipedia
Bing (formerly Live Search, Windows Live Search, and MSN Search) is a web search engine (advertised as a “decision engine”) from Microsoft. Bing was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009 at the All Things Digital conference in San Diego. It went fully online on June 3, 2009, with a preview version released on June 1, 2009.
Notable changes include the listing of search suggestions as queries are entered and a list of related searches (called “Explore pane”) based on semantic technology from Powerset that Microsoft purchased in 2008.
On July 29, 2009, Microsoft and Yahoo! announced a deal in which Bing would power Yahoo! Search. All Yahoo! Search global customers and partners are expected to have made the transition by early 2012.
In October 2011, Bing announced it is working on new back-end search infrastructure, with the goal of delivering faster and slightly more relevant search results for users. Known as “Tiger,” the new index-serving technology is being incorporated into Bing globally starting in August 2011.
On March 21, 2007, Microsoft announced that it would separate its search developments from the Windows Live services family, rebranding the service as Live Search. Live Search was integrated into the Live Search and Ad Platform headed by Satya Nadella, part of Microsoft’s Platform and Systems division. As part of this change, Live Search was merged with Microsoft adCenter.
A series of reorganisations and consolidations of Microsoft’s search offerings were made under the Live Search branding. On May 23, 2008, Microsoft announced the discontinuation of Live Search Books and Live Search Academic and integrated all academic and book search results into regular search, and as a result this also included the closure of Live Search Books Publisher Program. Soon after, Windows Live Expo was discontinued on July 31, 2008. Live Search Macros, a service for users to create their own custom search engines or use macros created by other users, was also discontinued shortly after. On May 15, 2009, Live Product Upload, a service which allowed merchants to upload products information onto Live Search Products, was discontinued. The final reorganisation came as Live Search QnA was rebranded as MSN QnA on February 18, 2009, however, it was subsequently discontinued on May 21, 2009.
Microsoft recognised that there would be a brand issue as long as the word “Live” remained in the name. As an effort to create a new identity for Microsoft’s search services, Live Search was officially replaced by Bing on June 3, 2009.
Microsoft’s search engine Bing has been heavily advertised as a “decision engine”, though thought by columnist David Berkowitz to be more closely related to a web portal. It allows users to book flights, watch Hulu, and view movie times all while staying on the Bing site. It does not provide individualized search results. Bing provides individualized results in the form of physical location as well as search history. For example when a user inputs “university” Bing will rank local Universities more highly.
Search engine developed by Microsoft. Features web, image, video, local, news, and product search.
Bing.com is ranked #26 in the world according to the three-month Alexa traffic rankings. Visitors to the site spend about three minutes per visit to the site and 26 seconds per pageview.