URL:   www.hotfrog.com
Year Launched: 2003
Reputation Impact Rating:  Low – Medium
Alexa Rank:  2,419 US
SEO Benefit:  yes
Advertising Options: Yes
Claim Listing: Yes and Online marketing tips.

HotFrog is a directory. Businesses can manage their listing as well as add key words to their listing so that customers can find them by those words. Reviews are limited but SEO and Social presence keeps it important to be listed on Hot Frog.com.

As described on Wikipedia.
Owned by Reed Elsevier PLC. Not to be confused with William Reed Business Media. Reed Business Information is a provider of data services, business information and marketing to businesses. The company is based in the United Kingdom, United States, China, Singapore, Continental Europe and Australia. Reed Business Information is a division of Reed Elsevier and is often referred to as RBI. The company produces industry specific data services and tools, online community and job sites as well as business magazines. It provides services to many sectors including chemicals, agriculture, HR, property, finance, science and aerospace. Among its most well-known brands are ICIS, XpertHR, Estates Gazette and New Scientist.

Since 2009 Reed Business Information has focused on paid content, data services and online marketing solutions.

In 2011 RBI continued to reshape its portfolio, making four significant acquisitions. In January 2011, RBI completed the transaction to take majority ownership of CBI China, the market-leading petrochemical and energy information service in China, strengthening its chemicals pricing service (ICIS) global position. It also acquired Parpinelli Tecnon to add to the ICIS portfolio. In June 2011 RBI acquired Ascend, a leading provider of online fleet data and valuations to the aviation industry, complementing RBI’s existing data and content services and its aerospace platform, Flightglobal.

In November 2011, RBI completed the acquisition of Accuity Inc. Accuity is a leading US provider of online subscription-based data solutions for the financial services industry which enable customers to maximise the accuracy of their banking and payment transactions, and to minimise the risk of non-compliance with government regulations in these transactions. Accuity has been integrated with RBI’s Bankers’ Alamanac, to form BankersAccuity, establishing a global standard for payment efficiency and compliance solutions.

In the past rew years RBI exited a number of magazine titles including those in the computing, social care, electronics and road transport markets in the UK, and the construction market in the Netherlands.

From (Site Owner)
Hotfrog began in 2006 as three people and an idea, and has grown through experimentation and perseverance. Today Hotfrog is in 38 countries and helps 69 million businesses reach new customers globally.

It’s a place for you, the small business owner, to tell the world what you do differently.

A Hotfrog profile is a tool for you to create demand for your business. It helps you convey exactly what’s different about your products and services, add images, create coupons and put your business’ unique approach and personality in front of people searching online. So if you consider service to be more than just delivering something on time, Hotfrog will make you stand out to potential customers.

People search online for all kinds of products and services every day. The keywords you choose for your profile are matched to the words potential customers enter into online search engines. Your business ranks higher because Hotfrog technology helps get your unique keywords picked up by search engines.

Hotfrog’s straight-forward reporting tools show the activity on your profile, underlining your most successful keywords and helping you add similar ones. Intelligent tools, designed to get you in front of more searchers.

HotFrog boasts the following

Over 594 businesses added per day
Operating in 38 countries worldwide
3,572,573 page views per month
1,623,012 unique users per month
Operating out of Sydney, Australia, Hotfrog is owned by Reed Business Information Pty Ltd, which is part of the Reed Elsevier group.

From Alexa
Hotfrog.com has a three-month global Alexa traffic rank of 5,997. While we estimate that 49% of visitors to the site come from the US, where it is ranked #2,419, it is also popular in the Philippines, where it is ranked #1,243. The fraction of visits to the site referred by search engines is roughly 33%. Compared with the overall internet population, Hotfrog.com’s users are disproportionately Caucasian, and they tend to be higher-income women over the age of 45 who have no postgraduate education and browse from work. The site has been online since 2003.