Year Launched: 2004
Reputation Impact Rating: Low
Alexa Rank:   1,350 US
SEO Benefit: Average
Advertising Options: Yes
Claim Listing: Yes

Insider pages is has a pretty good audience since it has popular partner sites. Additionally Insider pages has some specialty search pages for Health & Medical, Home & Garden, Hair & Beauty, Auto Services and even Pets.

As described on Wikipedia.

Insider Pages is an online “local search” service operated by IAC/InterActiveCorp.

Before its acquisition by IAC the company was based in Redwood Shores, California, and had over 600,000 reviews of local merchants around the country. Insider Pages was founded by Stuart MacFarlane in 2004. On March 27, 2006, the company announced an $8.5 million investment by Sequoia Capital, Softbank Capital, and Idealab. The company addressed a demographic (by its description) of young and middle-aged families who own homes in urban and suburban areas.

After laying off two thirds of its staff in January 2007, they were acquired (for an undisclosed amount) by IAC, operators of Citysearch, in March 2007. As part of IAC, Insider Pages has grown significantly and now has more than 1.5 million user generated reviews and receives over 5 million unique visitors each month. In November of 2007 Insider Pages launched the Insider Pages Fundraiser program to allow groups to write reviews to receive funding.

Recently, Insider Pages launched the beta version of www.MyAutismTeam.com to meet the under-served needs of parents in the autism community. More health related sites are expected to roll out of Insider Pages to meet the specific needs of a variety of communities.

From Site Owner

Insider Pages was created to help people find the best local businesses through recommendations from their friends and neighbors. At InsiderPages.com, people share reviews of local businesses and find great services they can trust. Millions of people visit our site each month to get the Insider scoop on local businesses.

We are continually improving our site and service as we strive to provide you with a better way to find a great dentist, hairstylist, pediatrician or even a hypnotherapist. So come back often and keep sharing your great reviews.

Launched in 2004, Insider Pages is headquartered in the San Francisco Bay Area. Insider Pages is a local search property of CityGrid Media, an operating business of IAC
Partner Sites: MyAutismTeam, Ask Answers, Ask Kids, Life123, Citysearch, MerchantCircle, and Urbanspoon.