URL:  www.judysbook.comJudy's Book
Year Launched: 2003
Reputation Impact Rating: Medium
Alexa Rank:  6,941 US
SEO Benefit: Maybe
Advertising Options: Yes
Claim Listing: Yes, must purchase business account

Judy’s Book Blog includes a list of top picks and some articles on how to utilize the website. Listings include a map so that you can see if it’s near you without having knowledge of the area. Map includes the new Google Earth street view so that you can even see the face of the business.

As described on Wikipedia.
Judy’s Book is a social search tool and online yellow pages used by millions of registered users across the United States to find the best deals, discounts and coupons and to locate local businesses and professionals such as physicians, restaurants]], dentists, dry cleaners, pizza restaurants and plumbers, and rate and review them.[1]

From Judy’s Book
Guiding Principle #15: We humbly admit our mistakes and implement changes quickly in order to correct the mistakes. Judy’s Book was started by two friends, Andy and Chris. Andy’s mother-in-law, Judy, was the inspiration for the site. Judy kept a “little green book” full of her local shopping tips and favorites, which she shared with family and friends to help them find the best of everything. Chris and Andy created Judy’s Book to share her dedication to quality and value with shoppers everywhere – a place where friends and neighbors can find and share great shopping finds, both online and off.

From Alexa.
Audience Snapshot. Based on internet averages, judysbook.com is visited more frequently by females who are in the age range 45-54, received some college education and browse this site from work.

History as found on Wikipedia. In 2004, friends and entrepreneurs Andy Sack (Founders Co-op, Kefta, Abuzz, Firefly Network) and Chris DeVore (Founders Co-op, Sapient Corporation, Adjacency) founded Judy’s Book with a $2.5 million seed funding that they were able to raise. The social networking-based local search tool allows small businesses to promote themselves and users to browse through listings to locate businesses and professionals in their area and rate and review their experiences. According to the official website, the idea of Judy’s Book was inspired by co-founder Andy Sack’s mother-in-law, Judy Albert, who kept a “little green book” full of lists and shopping tips and other favorites that she’d share with family and friends to help them find “the best of everything”.

Seth Godin described the start up as “Craig’s List meets Zagats meets Orkut.”  The website allows small, mid and even large sized businesses to submit all promotions and deals they have so that users can then easily navigate through them and keep up with the latest offerings.  Registered users can browse through local and online stores and even post deals, coupons or any other sales they learn of and further enhance existing postings by providing more detailed information and adding personal reviews, ratings and tags.

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