URLwww.merchantcircle.com
Year Launched: 2005
Reputation Impact Rating: Medium/High
SEO Benefit:  Yes
Advertising Options: Yes
Claim Listing: Yes

Merchantcircle.com aims to help consumers find the best local merchants that will address their problems/issues at hand. The site is also valuable for merchants themselves, as it gives them greater online visibility, the chance to launch online advertisement, and an opportunity to manage their reputation. 

As described on Wikipedia
MerchantCircle is a San Ramon, California-based start-up company which helps small businesses network with other local businesses and reach local customers through free marketing tools and social media features.

About MerchantCircle (From Site Owner)
We are a team of people focused on one thing – connecting busy people with the best local merchants. And MerchantCircle is the largest online network of local business owners in the Nation, so we are a direct line to the businesses in your community who can solve your day-to-day problems

We make it easy for people to find qualified businesses to provide quality services

  1. We help people get the advice they need from the real experts – the business owners in your town with tons of real world experience.
  2. We get people competitive quotes for services they need – from auto mechanics to roofing contractors to personal fitness trainers, we’re here to connect you.

From Alexa
Audience snapshot. Based on internet averages,  Merchantcircle.com is visited more frequently by females who have some college education and are searching from either school or work.

History as found on Wikipedia
MerchantCircle was founded in 2005, and announced in June 2006.[10] It was named “Newcomer of the Year” by AlwaysOn Media[11] in 2007. MerchantCircle received just over $4 million in early stage funding from venture capital firms Rustic Canyon Partners, Scale Venture Partners, and Steamboat Ventures. In November 2007, the company received an additional investment of $10 million from IAC, Square 1 Bank, and all three previous investors.

In 2010, MerchantCircle acquired online meeting scheduler TimeBridge[13] to enable merchants and consumers to schedule appointments and calls online. That same year, the company also took over management of RSS feed company Bloglines, through which it plans to deliver local and industry-specific targeted content to member merchants and local deals and information to Bloglines account holders.