URL: www.opentable.com
Year Launched: 1998
Reputation Impact Rating: High
Alexa Rank: 541 US
SEO Benefit: yes
Advertising Options: No
Claim Listing: Must join OpenTable Reservations

Open Table makes visiting restaurants easy by allowing users to search for a restaurant that caters to their tastes. The user can then make reservations and later receive diner points that can be used next time they make a dining reservation.

Other services on open table include a blog that gives you spotlight news on deals and trends in food, critic news, “Dining with  the Stars”, Top chef ideas, and a Daily Spotlight. Open Table Diner’s Choice Winners, based on votes from diner’s Open Table. Open Table has many partners; AOL, Yahoo and Zagat to name a few, that include an Open Table link to make reservations on their listings. This has had a high impact on their rating.

As described on Wikipedia.

OpenTable is an online real-time restaurant reservation service founded by Chuck Templeton in San Francisco, CA in 1998. Reservations are free to end users; the company charges restaurants monthly and per-reservation fees for their use of the system. In 1999, the website began operations serving a limited selection of restaurants in San Francisco. It has since expanded to cover restaurants in most U.S. states as well as in several major international cities. Reservations can be made online by going to its website at opentable.com.

From Open Table

OpenTable is a leading provider of free, real-time online restaurant reservations for diners and reservation and guest management solutions for restaurants. The OpenTable network delivers the convenience of online restaurant reservations to diners and the operational benefits of a computerized reservation book to restaurants. OpenTable has more than 20,000 restaurant customers, and, since its inception in 1998, has seated more than 200 million diners around the world. The company is headquartered in San Francisco, California, and the OpenTable service is available throughout the United States, as well as in Canada, Germany, Japan, Mexico, and the United Kingdom. OpenTable also owns and operates toptable.com, a leading restaurant reservation site in the United Kingdom.

For reservation-taking restaurants, OpenTable helps fill seats through the company’s online booking service. Additionally, restaurants can use the OpenTable Electronic Reservation Book to replace pen-and-paper at the host stand. This system streamlines the reservation- and table-management process and allows restaurants to build robust diner databases for superior guest recognition and targeted e-mail marketing. For restaurants that rely less heavily on reservations, we also offer OpenTable Connect, a web-based service that lets restaurants accept online reservations.

For diners, concierges and administrative professionals, the OpenTable website provides a fast, efficient way to find available tables that meet desired criteria for cuisine, price and location at a specified time. Diners can also book reservations using our mobile solutions, including apps for the most popular smartphone platforms. Reservations are free and can be made around the clock. The website is directly connected to the thousands of computerized reservation systems at OpenTable restaurants. Search results reflect actual, “real-time” availability, and reservations are immediately recorded in the restaurant’s OpenTable system.

OpenTable works with hundreds of distribution partners, including Google, Menupages, TripAdvisor, Yahoo!, Yelp, Zagat as well as local guides and restaurant directories throughout North America and the United Kingdom. OpenTable Europe Limited is a company registered in England and Wales with company number 5266444 and with a registered address of 5 New Street Square, London EC4A 3TW.

From Alexa
Audience snapshot: Based on internet averages, opentable.com is visited more frequently by females who are in the age range 25-34, have no children, are college educated and browse this site from work.

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