URL:  http://www.tripadvisor.com/
Year Launched: 1999
Reputation Impact Rating: High for Travel industry
Alexa Rank:  118 in US and 247 Globally
SEO Benefit:  High
Advertising Options: Yes
Claim Listing: Yes

TripAdvisor claims to be the world’s largest travel community.  They have more business services such as mobile apps, advertising, reviews, and partnership opportunities. Although TripAdvisor is not a booking agent they do offer a marketing tool to “drive more direct bookings” through their business listing.  TripAdvisor is using Facebook to personalize your customer’s experience. This makes TripAdvisor highly visible to guests. When planning their travel a guest may remember that 20 of their friends used TripAdvisor when they planned their vacation.

On TripAdvisor.

“Plan the best trip of your life with help from your friends.” Your friends use TripAdvisor, too! Now it’s easy to find out where they’ve been and where they think you should go. TripAdvisor has partnered with Facebook to help you tap your friends’ travel experiences and plan your perfect trip”

As described on Wikipedia.

TripAdvisor.com is a travel website that assists customers in gathering travel information, posting reviews and opinions of travel-related content and engaging in interactive travel forums. TripAdvisor was an early adopter of user-generated content. The website services are free to users, who provide most of the content, and the website is supported by an advertising business model.

TripAdvisor Media Group operates seventeen travel brands including TripAdvisor, Airfarewatchdog, BookingBuddy, Cruise Critic, Family Vacation Critic, FlipKey, Holiday Lettings, Holiday Watchdog, Independent Traveler, OneTime, SeatGuru, SmarterTravel, Tingo, SniqueAway, Travel Library, TravelPod, VirtualTourist and Kuxun.cn. TripAdvisor operates websites internationally, including in the U.S., the U.K., France, Ireland, Germany, Italy, Spain, India, Japan, Portugal, Brazil, Sweden, The Netherlands, Canada, Denmark, Turkey, Mexico, Norway, Poland, Australia, Singapore, Thailand, Russia, Greece, Indonesia, and in China under the brand daodao.com and kuxun.cn. TripAdvisor is headquartered in Newton, Massachusetts. According to its website, Tripadvisor claims to be the most popular and largest travel community in the world, with more than 32 million members and over 75 million reviews and opinions of hotels, restaurants, attractions and other travel-related businesses.

About TripAdvisor From (Site Owner)

TripAdvisor® is the world’s largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 60 million unique monthly visitors*, and over 75 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor’s millions of monthly visitors.

From Alexa

Tripadvisor.com’s three-month global Alexa traffic rank is 247. This site is based in the US. The site has been online for more than six years. The time spent in a typical visit to the site is approximately four minutes, with 49 seconds spent on each pageview. Visitors to TripAdvisor view 4.1 unique pages each day on average. 8 out of 14 people recommend on Alexa’s reviews.

History as found on Wikipedia

TripAdvisor was founded in February 2000 by Stephen Kaufer. IAC spun off its travel group of businesses under the Expedia, Inc. name in August 2005.  In May 2007 TripAdvisor acquired Smarter Travel Media operator of SmarterTravel.com and BookingBuddy.com; SeatGuru.com; TravelPod.com; and Travel-Library.com Also in May 2007, TripAdvisor acquired The Independent Traveler, Inc., publisher of Cruise Critic.com and IndependentTraveler.com.

In February 2008, TripAdvisor acquired Holiday Watchdog, a user-generated travel site in the U.K.  In July 2008, TripAdvisor acquired Virtualtourist, a travel website with reportedly over 1 million registered members and OneTime.com, a travel comparison site. In July 2008 TripAdvisor acquired a majority stake in FlipKey.com, a vacation-rental website.  In October 2009, TripAdvisor purchased Kuxun.cn, China’s second-largest consumer travel site and hotel and flight search engine. In April 2009 TripAdvisor launched its official site in China daodao. Since then it has indexed more than 20,000 hotels and restaurants information and customer reviews, and made all kinds of top lists, becoming one of the biggest travel websites as of now.  In June 2010, TripAdvisor acquired the United Kingdom’s largest independent vacation rental website, holidaylettings.co.uk. In September 2010, SmarterTravel, part of TripAdvisor Media Group, launched SniqueAway, the first members-only site where each travel deal is endorsed by the people. In April 2011, it was announced that Expedia would split into two publicly traded companies by spinning off the TripAdvisor brand of travel sites. According to Expedia CEO Dara Khosrowshahi, the move, “allows the two businesses to be pure plays and to operate with the proper amount of focus to grow respectively.” In December 2011, TripAdvisor was spun off from Expedia in a public offering. TripAdvisor states it is the world’s largest social travel network with over 100 million travellers having used it.

In April 2012 the company launched a connection to Facebook that lets users select reviews from people in their social graph.  According to a July 2011 PhoCusWright survey of 3,641 respondents, solicited at random through a pop-up invitation link on TripAdvisor.com and commissioned by Trip Advisor, “98% of participants found that TripAdvisor’s hotel reviews … accurately reflect the experience.”