URL: www.yahoo.com
Year Launched: 1995
Reputation Impact Rating: High
Alexa Rank: 4 US, 4 Globally
SEO Benefit: Very High
Advertising Options: Yes
Claim Listing: Yes

We all know Yahoo! They’ve been around since the AOL, AIM and “You’ve Got Mail” Craze. There’s so much more to it though.

Business listings provide reporting, photos, coupons, advertising and other contact information. Yahoo has business tools from domain names to online store building tools. For the user Yahoo has site for them to read about Travel, Games, Dating, Sports and others. Yahoo is the whole experience. Yahoo includes email as well as entertainment news. Yahoo was among the first to be involved in the “messenger” as such Yahoo is a household name. Although there has been some controversy about where Yahoo is headed seems like Yahoo is going nowhere just yet. With their news and other offerings they will be around for a while.

As described on Wikipedia.

Yahoo! Search is a web search engine, owned by Yahoo! Inc. and was as of December 2009, the 2nd largest search directory on the web by query volume, at 6.42%, after its competitor Google at 85.35% and before Baidu at 3.67%, according to Net Applications.

Yahoo! Search, originally referred to as Yahoo! provided Search interface, would send queries to a searchable index of pages supplemented with its directory of sites. The results were presented to the user under the Yahoo! brand. Originally, none of the actual web crawling and storage/retrieval of data was done by Yahoo! itself. In 2001 the searchable index was powered by Inktomi and later was powered by Google until 2004, when Yahoo! Search became independent.
On July 29, 2009, Microsoft and Yahoo! announced a deal in which Bing would power Yahoo! Search. All Yahoo! Search global customers and partners are expected to be transitioned by early 2012.

From Yahoo!

Our vision is to deliver your world, your way. We do that by using technology, insights, and intuition to create deeply personal digital experiences that keep more than half a billion people connected to what matters the most to them – across devices, on every continent, in more than 30 languages. And we connect advertisers to the consumers who matter to them most – the ones who will build their businesses – through our unique combination of Science + Art + Scale.

Founded in 1994 by Stanford PhD candidates David Filo and Jerry Yang as a way for them to keep track of their personal interests on the Internet, Yahoo! has grown into a company that helps consumers find what they are looking for and discover wonders they didn’t expect. We keep consumers plugged into the topics and people they care about, helping them get more out of the digital world so that they can get more out of life.

Today, Yahoo! stands out as one of the most visited and most trusted Internet destinations because we uniquely pair innovative technology with a human touch to personalize the digital world. Our business focuses on creating a content, communications, and community platform that delivers rich consumer experiences and advertising solutions across the screens of people’s lives — from desktops to mobile devices, from tablets to connected TVs.

Yahoo! is headquartered in Sunnyvale, Calif., and has more than 12,000 employees in 25 countries, provinces, and territories.

From Alexa

169 out of 190 people would recommend this site to a friend.
Yahoo.com is ranked #4 in the world according to the three-month Alexa traffic rankings, and roughly 31% of visits to the site consist of only one pageview (i.e., are bounces). While we estimate that 33% of visitors to the site come from the US, where it is ranked #4, it is also popular in Taiwan, where it is ranked #1. Compared with internet averages, the site’s audience tends to be aged 45–55 and over 65; they are also disproportionately childless women browsing from school and home who have incomes between $30,000 and $60,000. The fraction of visits to Yahoo.com referred by search engines is approximately 7%.

As found on Wikipedia

In January 1994, Yang and Filo were electrical engineering graduate students at Stanford University when they created a website named “Jerry’s guide to the world wide web”. David and Jerry’s Guide to the World Wide Web was a directory of other websites, organized in a hierarchy, as opposed to a searchable index of pages. In March 1994, “David and Jerry’s Guide to the World Wide Web” was renamed “Yahoo!” The “yahoo.com” domain was created on January 18, 1995.
The word “yahoo” is an acronym for “Yet Another Hierarchical Officious Oracle” The term “hierarchical” described how the Yahoo database was arranged in layers of subcategories. The term “oracle” was intended to mean “source of truth and wisdom,” and the term “officious,” rather than being related to the word’s normal meaning, described the many office workers who would use the Yahoo database while surfing from work. However, Filo and Yang insist they mainly selected the name because they liked the slang definition of a “yahoo” (used by college students in David Filo’s native Louisiana in the late 1980s and early 1990s to refer to an unsophisticated, rural Southerner): “rude, unsophisticated, uncouth.” Filo’s college girlfriend often referred to Filo as a “yahoo.” This meaning derives from the name of a race of fictional beings from Gulliver’s Travels.

Yahoo grew rapidly throughout the 1990s. Like many search engines and web directories, Yahoo added a web portal. It also made many high-profile acquisitions. Its stock price skyrocketed during the dot-com bubble, Yahoo stocks closing at an all-time high of $118.75 a share on January 3, 2000. However, after the dot-com bubble burst, it reached a post-bubble low of $4.05 on September 26, 2001.

In 2000, Yahoo began using Google for search. Over the next four years, it developed its own search technologies, which it began using in 2004. Yahoo revamped its mail service to compete with Google’s Gmail in 2007. The company struggled through 2008, with several large layoffs.
In February 2008, Microsoft Corporation made an unsolicited bid to acquire Yahoo for USD $44.6 billion. Yahoo formally rejected the bid, claiming that it “substantially undervalues” the company and was not in the interest of its shareholders. Three years later, Yahoo had a market capitalization of USD $22.24 billion. Carol Bartz replaced Yang as CEO in January 2009. In September 2011, she was removed from her position at Yahoo by the company’s chairman Roy Bostock, and CFO Tim Morse was named as Interim CEO of the company.

In early 2012, after the appointment of Scott Thompson as CEO, rumors spread about looming layoffs. Several key executives, such as Chief Product Officer Blake Irving left. On April 4, 2012, Yahoo announced a cut of 2,000 jobs or about 14 percent of its 14,100 workers. The cut is expected to save around $375 million annually after the layoffs are completed at end of 2012. In an email sent to employees in April 2012, Thompson reiterated his view that customers should come first at Yahoo. He also completely reorganized the company.

On May 13, 2012, Yahoo issued a press release stating that Thompson was no longer with the company, and would immediately be replaced on an interim basis by Ross Levinsohn, recently appointed head of Yahoo’s new Media group. Thompson’s total compensation for his 130-day tenure with Yahoo was at least $7.3 million.
In June 2012, Yahoo hired former Google director, Michael Barrett as its Chief Revenue Officer.