URL:  http://www.Yellowee.com
Year Launched: 2005
Reputation Impact Rating: Low-Medium
Alexa Rank:  174,437 US
SEO Benefit:  Yes
Advertising Options: Yes
Claim Listing: Yes

Users location is set by default computer location or the user can select his / her city, then the category to search (over 20 categories available).

Yellowee is a division of GenieKnows.  Owner, GenieKnows claims that Yellowee.com is a valuable tool able to engage new customers. Business owners can post discounts online, create daily deals, talk to users online, and respond to reviews.

GenieKnows is currently working on a YellowEE phone app for iPhone and Blackberry phones, which would the customer closer to your business when they need you the most, while on the go.

As described on Wikipedia.

GenieKnows is a division of IT Interactive Services Inc., a privately owned vertical search engine company based in Halifax, Nova Scotia. Like many internet search engines, its revenue model centers on an online advertising platform and B2B transactions. It focuses on a set of niche search markets, or verticals, including health search, video games search, and local business directory search.

In 2005, GenieKnows entered the search engine market with a local business directory search engine. Targeting only the United States in its beta release, the local search engine is similar to Google Maps but uses the proprietary GeoRank algorithm to associate potentially uncategorized web pages containing addresses with businesses listed in an internet Yellow Pages directory by extracting addresses and geocoding these to identify geographic coordinates for which it associates the web page.

On February 29, 2008 GenieKnows Local was launched as a completely revised local search engine extending beyond the 100 most populous US cities covered in its beta release. The local search engine utilizes processed municipal business data, road network data, national park data, and geocoding technology to provide localized search results ranked according to a business’s relevance to a user’s web query. As of the February 2008 release, the engine covers over 90% of Canadian and US municipalities with populations above 1000 residents.

According to SEO and search marketing expert Jim Hedger, GenieKnows’ strongest, most unique and important product is its local search engine.

Why did GenieKnows launch Yellowee.com? (by GenieKnows)

“Having conducted extensive market and technical research related to local business information and how people access it, use it and share it, we decided to launch our ideas into a brand new website and Yellowee.com was born.

Yellowee is the next chapter in city based, local information access. We are simplifying the user experience and listening to what people would like to see.”