URL: www.yellowpages.com
Year Launched: 2012
Reputation Impact Rating: Medium
SEO Benefit: Yes
Advertising Options: Yes
Claim Listing: Yes

Yellowpages.com is the largest local ad platform in the U.S. that connects consumers to business and vice versa. A searcher can enter their search query and then click on a corresponding link that satisfies their search. Once a searcher has clicked on a link, they will find information such as a company telephone number, address, hours of operation, a link to their own website, reviews, ratings and more.

As described on Wikipedia
YELLOWPAGES.com, rebranded as YP.com, is an Internet web site operated by YP, previously a wholly owned subsidiary of YP, the developer of YP.com, was acquired by Cerberus Capital Management in 2012.

About Yellowpages (From Site Owner)
YP is a multi-billion dollar business operating the largest local ad platform in the United States that connects consumers to businesses and helps local businesses and communities grow. Formerly AT&T Interactive and AT&T Advertising Solutions, YP launched in May 2012, bringing the two companies together with the mission of helping local businesses and communities grow.

YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by more than 70 million visitors each month in the U.S. and The Real Yellow Pages® directory.

Connecting consumers with businesses when they’re ready to buy is what YP is all about, and we’ve been doing this for over 100 years. YP’s end-to-end suite of advertising products and services gives local businesses more opportunities than ever to increase their online visibility and drive customers to their business.

From Alexa
Audience snapshot. Based on internet averages, yellowpages.com is visited more frequently by females who have some college education and are accessing the site from school.

History as found on Wikipedia
Both sites’ operations (SMARTpages and RealYellowPages) were merged into Yellowpages.com in 2005. As a result of SBC Communications’ merger with AT&T, the post merger AT&T wholly owned an additional telephone directory website AnyWho.com. AnyWho.com, though owned by AT&T Knowledge Ventures, was never merged into Yellowpages.com due to stake conflicts with BellSouth. The acquisition of BellSouth by AT&T on December 29, 2006 led to both companies being wholly owned. The AT&T family includes YELLOWPAGES.com and 1-800-YellowPages.

In July 2008, YellowPages.com’s YPMobile application for the iPhone was ranked #21[2] out of the top 100 applications downloaded for Apple’s smartphone.

BellSouth and SBC purchased YellowPages.com reportedly for US $120 Million. The companies formed a joint venture to run the business. The two companies had been working together on another joint venture called Cingular, a wireless carrier in the US. Each company had its own Online YellowPages: BellSouth owned RealPages.com and SBC owned SmartPages.com. The two sites effectively merged into the newly acquired YellowPages.com.

In 2005, SBC acquired AT&T and took on the stronger AT&T brand. One year later, AT&T acquired Bellsouth for US $67 Billion. At this point, the YellowPages.com business was no longer a joint venture but, instead, a wholly owned subsidiary of AT&T.