Year Launched: 1997
Reputation Impact Rating: Medium
Alexa Rank: 3,340 US
SEO Benefit: Yes
Advertising Options: Yes
Claim Listing: Yes
Users are able to find restaurants in over 49 US cities and 24 international locations. User can read reviews and leave reviews. Although they are a partner with OpenTable, users can not leave or link to reservations. Restaurant owners have a lot of availability here for recognition. Not only advertising, but an owner can ask to be included in a Zagat survey. Zagat is also partnered with OpenTable, giving owners a reservation tool that is very strong in the Restaurant industry.
As described on Wikipedia.
Zagat Survey (pronounced /zəˈɡæt/, rhymes with “the cat”) was established by Tim and Nina Zagat in 1979 as a way to collect and correlate the ratings of restaurants by diners. For their first guide, covering New York City, the Zagats surveyed their friends. As of 2005, the Zagat Survey included 70 cities, with reviews based on the input of 250,000 individuals reporting over the years. In addition to restaurants, Zagat guides rate hotels, nightlife, shopping, zoos, music, movies, theaters, golf courses and airlines. The guides are sold in book form, as software for personal digital assistants and mobile phones, and by paid subscription on the Web.
Zagat Survey® is a business based on a simple premise – that the shared opinions of thousands of avid consumers with real experiences are inherently more accurate than the opinions of just one or two critics. Through our guides, we give people the power of a collective voice and the information to make smart decisions.
Started as a hobby in 1979, Zagat Survey is now the world’s leading provider of consumer survey-based information on where to eat, drink, stay & play worldwide. With ratings and reviews based on the opinions of over 350,000 surveyors from around the globe, Zagat Survey has become the world’s most trusted source to help consumers make informed decisions about restaurants, nightspots, hotels, attractions and other leisure activities.
Audience Snapshot: Based on internet averages, zagat.com is visited more frequently by females who have no children, are college educated and browse this site from work.